So I finally made it to Copenhagen to see what all the fuss is about, and let me tell you – there’s a reason everyone’s been obsessed with Scandinavian style lately. I genuinely think Copenhagen is the fashion capital right now.
In terms of who’s imitating who? We’re ALL starting to dress like them. I brought my mom along for five days of shooting street style content, and here’s everything I learned about what girlies are wearing in Copenhagen.
The Vibe: Clean, Oversized, Thrifted
The first thing you notice? Everything looks SO clean. One girl visiting from Paris put it perfectly: “In Paris people are well-dressed, but here they’re like… clean. You know what I mean?” And honestly? I do. There’s this effortlessly put-together quality that’s hard to describe but impossible to miss.
The aesthetic is all about oversized silhouettes, mixed textures, and what I’d call a “raw” look. Nothing too polished, nothing too try-hard. Just really good basics styled in interesting ways.
The Thrifting Obsession Is REAL
If you want to know what girlies are wearing in Copenhagen, the answer is: thrifted everything. I’m not exaggerating. Almost every person I stopped had at least one (usually multiple) secondhand pieces.
“Almost all my clothes are thrifted” was basically a chorus. One girl got her jacket from a thrift store in Jutland for 40 Danish kroner and was like “I HAD to buy it.” Another’s entire outfit was recycled – jacket from Trendsales, thrifted bag, pants from Trendsales, shoes from her mom. The commitment is impressive.
Here’s the slightly annoying part though (and the locals agree): you see someone with an incredible outfit, ask where it’s from, and they say “oh it’s thrifted” and you’re just standing there like… okay but WHERE specifically because I need it immediately.
The Key Pieces Everyone’s Wearing
Oversized blazers: Literally everywhere. Often from Only & Sons, often thrifted, always perfectly slouchy.
Big jeans: And I mean BIG. Not skinny, not even straight – we’re talking properly oversized denim. The search for the “perfect pair of jeans” came up constantly : oversized, not too long, just right.
Layered basics: Vests, simple tees, crew necks. Nothing flashy, just really good layering. One visitor from London noticed everyone dresses “quite subtle – lots of vests, basic layering basically.”
The shoes: Adidas Sambas are still going strong. Converse. Doc Martens. Birkenstocks (specifically Bostons). And yes – even Crocs made an appearance. Copenhagen doesn’t judge.
Borrowed from family: This was unexpectedly sweet. So many girls wearing their dad’s old jacket, their mom’s shoes, their partner’s tie. Hand-me-downs are chic here.
Two Types of Copenhagen Style
The locals explained that Copenhagen fashion is actually split into two camps. First: the stereotypical Scandinavian look – clean, minimal, lots of neutrals, perfectly bronzed skin. You know the aesthetic.
But then there’s the vintage crowd who experiment more, find unique pieces in thrift stores, and create something more eccentric and personal. Both are valid, both are very Copenhagen.
As one girl put it: “We experiment a lot with our styles. You see a lot of different takes on fashion.” The common thread? Quality over quantity, individuality over trends.
What’s on Their Wishlists
I always ask what people are hunting for, and here’s what girlies are wearing in Copenhagen – or rather, what they WANT to be wearing:
Leather jackets (oversized, obviously). More jewelry – Wasteland came up as a favourite spot. Cowboy boots and cowboy skirts (the Western influence is creeping in). Halter neck tops for when spring finally arrives. Florals. And honestly? Just being able to shed the layers and finally wear all those cute tank tops that have been hidden under wool sweaters all winter.
One girl said it best: “I feel like all my outfits have been hidden under a big wool sweater. All my cute little tank tops – I think they need their moment.”
The Budget Reality
One Italian tourist summed up what many visitors feel: “Everything is so cool here, so modern… but everything is so expensive.” Fair point. Copenhagen shopping isn’t cheap – which probably explains why thrifting is so deeply embedded in the culture. Necessity meets sustainability meets incredible style.
Just a little note - some of the links on here may be affiliate links, which means I might earn a small commission if you decide to shop through them (at no extra cost to you!). I only post content which I'm truly enthusiastic about and would suggest to others.
And as you know, I seriously love seeing your takes on the looks and ideas on here - that means the world to me! If you recreate something, please share it here in the comments or feel free to send me a pic. I'm always excited to meet y'all! ✨🤍
Xoxo Frida

